September 24, 2008 by Victor Volkman.

On Thursday, September 18th, 2008 Irene Watson and Victor R. Volkman spoke with Tyler Tichelaar, author, entrepreneur, and current president of the Upper Peninsula Publishers and Authors Assocation. Tyler R. Tichelaar holds a Ph.D. in Literature from Western Michigan University, and Bachelor and Master’s Degrees from Northern Michigan University. He has lectured on writing and literature at Clemson University, the University of Wisconsin, and the University of London as well as at several conferences across the country.  Tyler spoke to us about key aspects of author/publisher associations including:  how does an association get started, what are the differences between regional and national associations, what do people get out of being a member, how can a regional association leverage media and publicity opportunities, how to get involved, and how to host special events/conferences.

Tyler is a regular guest host of Authors Access Internet Radio and Associate Editor at Reader Views. He is the author of the regionally bestselling Marquette Trilogy, a family saga covering seven generations between 1849-1999 and centering on the pioneers who settled Upper Michigan. The trilogy consists of the novels: “Iron Pioneers,” “The Queen City,” and “Superior Heritage.” He also recently published his fourth novel, “Narrow Lives.”

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September 5, 2008 by Victor Volkman.

On September 4th, 2008 Tyler Tichelaar and Victor R. Volkman  spoke with publicist and industry veteran Alice B. Acheson about marketing on the cheap. Alice has been an independent marketing and publishing specialist working with large and small publishers since 1981. Alice answered some tough questions including, Is there really any publicity that costs pennies? How do I get started with publicity plans? What are some publicity ideas that truly cost nothing? How can I find organizations interested in hearing me speak? What about awards, postcards, bookmarks, tradeshows, and mailings?

Alice has worked as both editor and publicist, negotiating book contracts, and selling subsidiary rights. Four recipients of her publicity prowess have appeared simultaneously on the The New York Times bestseller list.She is particularly proud of her efforts for OLD TURTLE by Doug Wood, the author’s first book from a publisher who had never published a children’s book and never nationally marketed any of their books. It won the American Booksellers Association Book of the Year and sold 800,000 copies prior to its sale to Scholastic. For her efforts Alice was given the Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity.

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