June 27, 2008 by Victor Volkman.

On June 5th, 2008 Irene Watson and Victor R. Volkman spoke with Emily Heineman, Marketing Director at Perceptive Marketing.  Emily manages the details of the marketing and publicity efforts – working directly with clients in the book business. Emily laid down the basic facts for us on how brands work in the book genre and how important they are to long-term success.  Branding can take place at different levels: yourself as the expert author, your main character as a darling of pop culture (think Harry Potter), and of course as a book series.  We looked at the nuts-and-bolts of establishing a brand, ensuring your brand is associated with quality, and the importance of consistency among other issues in this wide-ranging discussion.

Emily works with Sandy Lawrence (CEO and Founder of Perceptive Marketing) as the Marketing Director for the company. Most of Perceptive Marketing’s clients are authors or publishers and Emily helps them realize their dreams. She helps to create marketing materials, including press releases, media kits, and press kits, and she facilitates the booksignings and other special events. Many of the Perceptive Marketing authors are children’s book authors who want to present their program and book in the schools. Emily works with the librarian to coordinate the events and make it enjoyable and fun for the author and the kids. Emily is one of the leaders in Perceptive Marketing’s latest project, Operation StoryTime, a program that helps bring authors and books to schools that do not have a budget for author visits – or money to buy the books.

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Posted in Branding, Guests | Print | No Comments »

June 25, 2008 by Victor Volkman.

On June 19th, 2008 Irene Watson spoke with publisher, author, and editor Victor R. Volkman about the fundamental numbers of the publishing business including ISBN registration and usage, working with the Library of Congress Cataloging-in-Publication program, and the Book Industry Standards Group’s BISAC coding system.  Specifically, we talked about the publishing lifecycle and how library cataloging and sales fits in with rest of the picture in pre-publication publicity. Additionally, we explained the nuts-and-bolts of ISBN registration, working with Books-In-Print, and how distributors and bookstores learn about new titles.

Victor Volkman is the President of Loving Healing Press Incorporated, a small publisher which has been dedicated to producing self-help, psychology, trauma recovery, and personal growth books since 2003. LHP has produced more than 60 titles covering such diverse areas as physical disabilities, medicine and alternative health, abuse recovery, mindfulness, and critical incident stress management. Their books are sold in the USA, Canada, and the UK via Ingram, Baker & Taylor, Bertrams Books, Quality Books, New Leaf Distributing, and other distributors. The overall mission statement is simply Redefining what is possible for healing mind and spirit. He is the author of six books on topics from psychology to computer programming and his next book will be called Power Publishing.

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Posted in Victor Volkman, Book Development, Publishers Resources | Print | No Comments »