January 31, 2007 by Victor Volkman.

On Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com.  He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use bookstore appearances to leverage publicity.  Shel also talked about how authors can get paid to market their own books and how even small, self-published authors can garner publicity.

Shel Horowitz is the author of seven books, his two most recent: Grassroots Marketing for Authors and Publishers and Principled Profit: Marketing That Puts People First. He is a copywriter and marketing/publishing consultant specializing in ethical, affordable, and effective approaches.  Mr. Horowitz is also the founder of the international Business Ethics Pledge

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January 25, 2007 by Victor Volkman.

On Thursday, January 25th, 2007 at 8PM EDT we spoke with award-winning children’s book author Lila Guzman of lilaguzman.com.  She shared with us valuable tips and techniques on how to break into this popular market including: the ideal length of a book, managing the vocabulary, plot tips and twists, marketing ideas, appropriate subject matter and genres,  and historical books (a particular area of her own success).

Lila Guzman is a former language instructor who earned her PhD in Spanish literature from the University of Kentucky.  She has gone on to teach at the US Navy’s Defense Language Institute to train other teachers there.  She has collaborated with her husband, Rick Guzman, to create a groundbreaking series of historical novels for children.  It all stems from Rick’s discovery that the Spanish were involved in the American Revolution as early as 1776 but their contribution is often overlooked in history books.  And so the award-winning Lorenzo Series of books was born!

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Posted in Historical Books, Childrens Books, Guests | Print | 1 Comment »

January 18, 2007 by Victor Volkman.

On Thursday, January 18th, 2007 at 8PM EDT we spoke with Michele DeFilippo of 1106 Design.  She shared with us key information about how to get the perfect book cover for your book including: finding a cover designer, key elements of the proposal, how much to pay for your layouts, and what do you need to provide for the designer to satisfy your needs.

Michele DeFilippo owns 1106 Design, an award-winning, one-stop shop for writing, editing, eye-catching cover design and beautifully designed and typeset interiors that make a book stand out from the crowd. 1106 Design offers careful proofreading, fast turnaround, and top-notch customer service with a smile to publishers large and small. As a member of the Arizona Book Publishing Association, Michele has actively shared her knowledge and experience with many first-time publishers, explaining the difference between choices that can help, or hurt, book sales.

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January 18, 2007 by Victor Volkman.

Dear Listeners,

Effective today we are no longer working with Internet Voices Radio.  Podcasts will continue as usual and we will announce shortly a new station devoted to writing and authors that we are proud to join AuthorsView.com.  We hope that this new change will bring you better quality audio and easier “live” listening (for those of you who can sign on Thursday nights).

 Thanks and please bear with us as we make renovations….  Questions or comments to info@authorsaccess.com

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January 12, 2007 by Victor Volkman.

Authors Access: Where Authors Get Published and Published Authors Get Successful

Dr. Bette Daoust - Putting Together a Book Marketing Plan

Joan Neubauer - Elements of Good Storytelling

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January 4, 2007 by Victor Volkman.

Join us on Internet Voices Radio on Thursday, Jan. 11th, 2007 at 8PM EDT as we speak with author and marketing expert Dr. Bette Dauost of www.blueprintbooks.com.  Several years ago, Dr. Daoust decided that she should keep track of all the things she was doing in order to have people know about her and her products. She decided to put into the mix her integrity, honesty, and drive to be successful. Continuing in this vein, she used her writing skills from the publication of over 150 books, articles, white papers, and training guides to create a new series of books that will help others achieve business success. The Blueprints for Success Business Series was born.

Bette has an eclectic background in education, technology, and enterprise administration. She has worked with such companies as Peet’s Coffee & Tea, Accenture, Avaya, and many others. Her Ph.D. is in Business Management from Northcentral University located in Prescott Arizona. She is also a former President of the Fort Langley Chamber of Commerce, the past president of the Rotary Club of Langley Sunrise, past president of VISTA, current District Historian for Rotary District 5170, and part of the Board of Directors for other professional associations. Dr. Daoust’s true love is in sharing information with others and helping any business achieve a greater success.

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January 3, 2007 by Victor Volkman.

Join us on Internet Voices Radio on Thursday, Jan. 4th, 2007 at 8PM EDT as we speak with author and self-publisher John Kremer of www.bookmarket.com.  John Kremer is an acknowledged expert on book publishing and marketing. Besides being the owner of a publishing company (Open Horizons in Taos, New Mexico), he has been the editor of the Book Marketing Update newsletter for over 20 years. John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (5th Edition), The Complete Direct Marketing Sourcebook, High Impact Marketing on a Low Impact Budget, and Celebrate Today. He has also designed the Do-It-Yourself Book Publicity Kit, Book Publishing Reports on CD-Rom, and The Kremer 100 Program.

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