July 29, 2007 by Victor Volkman.

On Thursday, July 27th, 2007 Irene Watson and Victor Volkman spoke with Jacqueline Marcell, best-selling author on eldercare, about how to get celebrity endorsements. She shares her secrets of how she obtained more than 50 prestigious endorsements including Hugh Downs, Regis Philbin, John Hopkins Memory Clinic, Duke University Center for Aging, Dr. Nancy Snyderman of NBC News, John D. Rockefeller IV, Leeza Gibbons, Ed Asner, Dr. Dean Edell, and others. Jacqueline says her missions are to: bring attention to the importance of long-term care planning; encourage funding for Alzheimer’s research and heighten early diagnosis awareness; enlighten healthcare professionals how they can better help the families they work with; provide solutions and hope to caregivers; expose elder abuse and exploitation.

Jacqueline Marcell was so compelled by a year of being the sole caregiver to her challenging elderly father and sweet but ailing mother (both with early Alzheimer’s not properly diagnosed for over a year), that once she figured everything out, medically and behaviorally, she gave up her stalled career as a television executive to become an advocate for eldercare awareness and reform. Determination to save others from a similar experience resulted in Jacqueline’s first best-selling book which written with a humorous twist on a serious subject. “Elder Rage, or Take My Father… Please! How to Survive Caring for Aging Parents.” It became a Book-of-the-Month Club selection; is required text at numerous universities for courses in geriatric assessment and management; and is being considered for a feature film.She is a big fan of www.BlurbsForYourBooks.com which is mentioned several times in the show but please use the above link because a lot of people have mistyped it.  Thanks

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April 20, 2007 by Victor Volkman.

On Thursday, April 19th, 2007 at 8:00PM EDT we spoke with Stanley Greenfield, president of Dial-A-Book, an enterprise which distributes more than 115,000 book excerpts to online bookstores and public library catalogs. Stanley spoke to us about how a self-published author or small press can get their book excerpts online quickly and painlessly.  He also educated us in the basics of foreign rights sales, territories, how deals are done, and what to expect.

Dial-A-Book, which produces an innovative service called “Chapter One” that delivers browsable excerpts online retailers and library catalogs. Its database contains excerpts of 115,000 books prepared with the permission of more than 1,200 imprints/publishers.  Stanley will be speaking to us this evening on book promotion tactics, creating and managing foreign rights sales, magazine publishing, and his three decades in the publishing industry.

Chapter One distribution capabilities form the basis for the new PublishersPortal.com service which guarantees the distribution, if they handle the book, of first chapters of books of participating publishers at: Baker & Taylor, Barnes & Noble, Books-in-Print, Buy.com, EBSCO, Ingram, OCLC as well as hundreds of library on-line public access catalogs (OPACs).

Stanley R. Greenfield was senior vice-president of the Ziff-Davis Publishing Company for many years. He acquired Information Access Company for Ziff-Davis and built the first on-line, X25, multi-magazine full text data bases. He served as president of its Franklin Square Subscription agency, the largest catalog subscription agency in the US.
 
At the Nicholas Publishing Company which he founded, he created and produced seven directories. Two received ALA “Outstanding Reference Book of the Year” designations. The National Directory of Addresses and Telephone Numbers (first edition, Bantam Books, 1975) sold more than one million copies of its annual editions.

During the late 70s, the Nicholas Publishing company was the sole representative of the People’s Republic of China for the acquisition of all scientific and technical bibliographic materials from the United States, including: serials, monographs, indexing and abstracting services, patents, U.S. government documents, judicial materials and commercial data bases. This function was performed with the knowledge and consent of the Departments of State and Commerce.
 
Mr. Greenfield served as president and publisher of Playbill, the Broadway theater magazine. He was founding publisher, The Corporate Board, The Journal of Corporate Governance. He holds a BA, in physics, from the Johns Hopkins University and an MBA, with distinction, from the Harvard Business School.
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September 8, 2006 by Victor Volkman.

During the run up to our initial broadcast date, we are releasing four different Sneak Previews which will introduce you to the Authors Access team of Irene and Victor.

These are ordinary MP3 files which you can download and listen in whatever ways that you usually do that.  Click on a link below to start listening.

• Sneak Preview #1
• Sneak Preview #2
• Sneak Preview #3
• Sneak Preview #4

NOTE: Each PODcast is about 5MB so allow up to 30 minutes if you have a slow dialup modem.

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