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Archive for the Book Development Category

Toby Heidel - Producing and Selling Audiobooks

On Thursday, April 17th, 2008 Irene Watson and Victor R. Volkman spoke with Toby Heidel, futurist with Red Planet Audiobooks in Austin, TX. Toby shared with us the changing nature of the audiobook industry and how small publishers and self-published authors can take advantage of this burgeoning new market without spending a fortune. Trends such as online delivery and market fragmentation can actually work in your favor by creating a level playing field. Red Planet produces and distributes audiobooks for independent authors and small publishers. Toby Heidel
Toby is in charge of long range planning for the company, implementing new technologies and responding to developing trends in the audiobook industry. In addition to his work with Red Planet, Toby has a solid background in spoken word entertainment as the long-time Executive Director for the Violet Crown Radio Players, a radio drama re-creation troupe based in Austin, Texas. Red Planet

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Andrea Campbell - Writing Realistic Forensics and Crime Stories

On Thursday, November 1st, 2007 Irene Watson and Victor R. Volkman spoke with author, criminologist, and consultant Andrea Campbell from her home in Hot Springs, Arkansas. in Hot Springs Arkansas. Her latest title is the Legal Ease: A Guide to Criminal Law, Evidence and Procedure (2nd Ed.), a reader-friendly book that is now a college law textbook published by Charles C. Thomas Publishers. Andrea shared with us how to find authoritatives sources for crime-scene forensics, evidence handling, police procedure, and court proceedings. She also shared many insider’s tips including how to find and use forensics experts and a realistic look at what it takes to write for the True Crime genre.
She is the author of ten nonfiction books on a variety of topics, but specializes in forensic science, criminal law, and entertaining with interactive parties. Andrea is also Editor for the Arkansas Identification News, a quarterly that goes out to forensic scientists and law enforcement, whom all belong to the International Association for Identification. A trained forensic artist, Andrea is capable of building a bust out of clay from a skull and can do cadaver drawings and fugitive updates. A Diplomate and Fellow with the American College of Forensic Examiners International, Andrea frequently attends forensic science training conferences and blogs on several topics. Currently, she is working on a book about the world’s first detective for Overlook Press.

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Liz Carmack - Tips for Planning and Organizing Research for Your Nonfiction book

On Thursday, October 25th, 2007 Tyler Tichelaar and Victor Volkman spoke with writer, journalist, and researcher Liz Carmack. Her love for heritage travel and her desire to provide travelers with a practical reference to Texas’ historic hotels inspired her to write Historic Hotels of Texas: A Traveler’s Guide. Liz shared her hard-won experience and real-life stories of how to define your topic and its scope, identifying and exploiting research and information sources, how to work with an archival library, planning your time to be most effective, developing a useful information filing system, and how to maintain a sense of fun and curiousity about it all.
During her research, Liz traveled more than 20,000 miles across Texas to visit the 64 hotels featured in her book. Liz interviewed local historians, innkeepers and hotel guests, and uncovered historic hotel details in archives, libraries and museums.

Liz is a freelance technical and business writer for the public and private sectors in Austin, Texas, and is principal of Liz Carmack Communications. Her travel articles have appeared in Texas Highways, Austin Woman, A, and Heritage magazines. A former newspaper journalist, she is the Austin City Expert for homeandabroad.com.

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Mark David Gerson - The Myth of Writer’s Block!

On October 18th, 2007 Irene Watson and Victor R. Volkman spoke with author, writing coach and mentor Mark David Gerson. He has taught writing as creative and spiritual pursuit for more than 15 years in colleges, universities and community centers, as well as for groups and individuals as a coach and mentor. His upcoming book, a book of inspiration, instruction and practice for writers and anyone who wants to write is The Voice of the Muse: Answering the Call to Write. Mark David shared with us his rationale of why Writer’s Block is a myth, how we create it and how we can un-create it, the role of distractions in blocking us, living with deadlines and commitments, and how we can be in the zone writing.
Before moving to the U.S. in 1997, he worked for more than a decade as full-time as a freelance writer and editor in his native Canada. His latest book, a story about the power of story, is intriguingly titled The MoonQuest: A True Fantasy and is the first volume in a projected trilogy.
Mark David also produces a free inspirational e-newsletter every month that reaches more than 1200 subscribers in some two dozen countries. He spoke with us from his home in Albuquerque, New Mexico.

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Patrick Snow - Book Covers That Sell Books

On October 12th, 2007 Victor R. Volkman and Irene Watson spoke with Patrick Snow, bestselling author and book coach. Patrick is author of Creating Your Own Destiny: How to Get Exactly What You Want Out of Life which has sold over 125,000 copies since its first printing in July of 2001. He spoke with us about the crucial elements of cover design and what turns consumers on (or off) when looking at your book. We also talked about realistic amounts to spend on cover design and your role in promoting the book after its printed. Patrick also touched on effective generation of the title and subtitle and how important they are to your platform. He generously shared many real-life examples of books that he has helped shepherd into production.
For more than 20 years, he has studied the field of personal growth and development. Patrick’s “DESTINY” message has been recognized in major newspapers such as The New York Times, Denver Post, and the Chicago Sun Times. His book and photo were also featured on the cover story in the December 5, 2002, issue of USA Today. His message has also been featured on hundreds of radio stations throughout North America and Europe. Patrick has also been a TV guest on Seattle’s popular Northwest Afternoon.

Patrick has been in business-to-business and high-tech corporate sales for more than 15 years. During this time, he has been tracking layoffs and worker discontent. As a Business-Ownership Advocate, Patrick’s mission is to help others overcome their fears by turning their career distress into personal success, through business ownership.

Originally from Michigan, Patrick graduated from the University of Montana in 1991, and now lives in Seattle with his wife and children.

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Jacqueline Church Simonds - To Self-Publish or Not to Self-Publish

On October 4th, 2007 Victor Volkman and Irene Watson spoke with author and publisher Jacqueline Church Simonds. She is the co-owner of Beagle Bay, Inc., publishers of women’s adventure fiction, travel guides and self-help books. Jacqueline helped us navigate the dangerous waters of self-publishing including such tough topics as:

  • Do you have the skills needed or drive to acquire them?
  • Do you have the money to do justice to the book?
  • Do you have the temperament given the long odds of breaking even?
  • Who can help me?
  • Jacqueline’s company also offers small press distribution and book packaging services through their imprint of Creative Minds. She is the author of Captain Mary, Buccaneer, a pirate novel for adults, which was her first novel and the genesis of her company. She is also the creator of the New Self-Publisher’s FAQ and Jacqueline is one of the co-moderators of the SPAN Self-Publishing Discussion List otherwise known as Self-Publishing@Yahoo Groups.com Captain Mary, Buccaneer

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    Anya Achtenberg - Writing for Social change

    On Thursday, Sept 20th, 2007 Tyler Tichelaar spoke with writer and advocate Anya Achtenberg about how to write with an eye for expressing the need for social change. Anya teaches Writing for Social Change: Re-Dream a Just World, a workshop for both new and experienced writers of poetry and prose, fiction and nonfiction to learn effective techniques for presenting social and political viewpoints. She shared with us her philosophy and practice of how to reframe our ideas about writing. Specifically how to write about what moves us from a standpoint that educates and argues for justice without becoming a screed or manifesto. Recognizing who you are and how what you have to say makes a difference in the world
    Anya Achtenberg, an award-winning fiction writer as well as poet, has seen her recently completed novel, More Than the Wind, excerpted in Harvard Review, and her novella The Stories of Devil-Girl released on CD. Her second book of poetry, The Stone of Language, was published in 2004 by West End Press (Albuquerque) after being finalist in 5 poetry competitions. Her stories have received awards from Francis Ford Coppola’s Zoetrope: All-Story, New Letters, the Asheville Fiction Writers Workshop, the Raymond Carver Story Contest, and others. Her first book of poetry, I Know What the Small Girl Knew, was published by Holy Cow! Press (MN). She is at work on a novel centering in the experience of a Cambodian woman born of an African American father at the moment the bombing of Cambodia by U.S. forces began.

    She has taught creative writing widely, including at New York University, School of Visual Arts in NY, Springfield College Boston, Hamline University, the University of Minnesota’s Split Rock Arts Program, the University of New Mexico’s Honors Program, and their summer conference in Taos; for organizations such as The International Women’s Writing Guild—at their yearly conference at Skidmore, at Scandinavia House in Manhattan, at Eleanor Roosevelt’s Cottage in Hyde Park, NY, and at the Santa Fe Women’s Club; at the Center for Contemporary Arts and for Word Harvest in Santa Fe; The Leaven Center—for the bringing together of the political and the spiritual, in Michigan; The Loft in Minnesota; and with drop-out youth, working adults, and through residencies in Minnesota and New York City public schools. She spent years writing curriculum for young people in and out of the public schools.

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    Bob Rich - Working with an Editor

    On Thursday, Sept 13th, 2007 Victor R. Volkman and Tyler Tichelaar spoke with Bob Rich, a writer, editor, and psychologist living in Wombat Hollow, Australia. In addition to writing, He has been a professional editor since 1999, working his way through two books in a typical week. He has worked on everything from abstruse Ph.D. theses and graduate textbooks to children’s picture books, and all genres of fiction. Bob spoke to several key issues of editing including:

  • Why use an editor? Can’t I get my own work right?
  • Surely, if the content is good enough, it doesn’t matter if it is a bit rough in presentation?
  • Won’t the publisher have my book edited after acceptance? So why should I bother with all that grammar and spelling stuff?
  • Are there different kinds of editing? What are they?
  • Do you need specialized knowledge to be able to edit a non-fiction work?
  • Do you need to like a book in order to do a good job editing it?
  • How does editing differ from criticism?
  • What are the kinds of things you look for in a book?
  • How may my book be improved by having it edited by someone like you?
  • Bob’s services are used by several independent publishers, including Loving Healing Press. However, most of his work is from writers wanting to polish their work before submitting to an agent or publisher (or self-publishing), and comes to him through recommendation from happy clients. He does both line editing and content editing. What I like best is how he applies his deep knowledge and study of human psychology to each editing project.

    Bob is the author of more than a dozen books on a wide range of topics including the “Earth Garden Building Book: Design and build your own house”, now in its 4th edition, “Woodworking for Idiots Like Me”, Cancer: A Personal Challenge, and many others. Four of them have won international awards.

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    Greg Daniel - How to Get Noticed by an Agent or Publisher

    On August 30th, 2007 Irene Watson and Victor R. Volkman spoke with publishing agent Greg Daniel. Greg formed his own company this year after more than ten years in publishing, six of which were at the executive level at Thomas Nelson Publishers, the largest Christian publisher in the world. Most recently Greg was Vice President and Associate Publisher for W Publishing Group (formerly Word Publishing), a trade book division of Thomas Nelson. He shared with us key questions a new author has to answer:

  • When do you need an agent and when can you go-it-alone?
  • how do you narrow the field of agents and/or publishers?
  • how can you approach an agent in the way that will produce the best results?
  • How can I come up with a sellable book idea?
  • What is a platform and is it really all that important?
  • Greg Daniel
    Throughout his publishing career, Greg has had the honor of working with in the past such critically acclaimed authors as Brian McLaren, Max Lukado, Phyllis Tickle, Mark Buchanan, Oz Guinness, and Ken Gire. Greg has also been involved with publishing books by a number of celebrity personalities, including Bono, George Foreman, syndicated radio hosts Rick and Bubba, and “Black Hawk Down” hero Captain Jeff Struecker.

    Greg has been responsible for such notable books as the ECPA Gold Medallion Award-winning books A Table in the Presence and Extreme Devotion. He teaches writing workshops at a handful of conferences each year .

    Daniel Literary Group

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    Susan Harrow: Get a 6-Figure Advance - Before You Write Your Book

     On Thursday, August 9th, 2007 Irene Watson and Victor R. Volkman spoke with Susan Harrow, CEO of PRSecrets.com. She is a media trainer and marketing consultant and author of the books, Sell Yourself without Selling Your Soul, “The Ultimate Guide to Getting Booked on Oprah” “Get Into O Magazine” and Get a 6 Figure Book Advance. We talked with her about how you can get a 6 figure book advance like more than 10 of her clients and can become a best-selling author too! She also shared solid tips on how to get yourself an agent, how to develop an irresistible platform, and strategies to create an auction so your book sells to the highest bidder. Susan Harrow
    Susan’s clients include Fortune 500 companies, entrepreneurial ventures, and best-selling authors including, iVillage, PlanetRx,  The Yellow Pages (SBC), Bill Graham Presents, Gillette/ , the North Face, Random House, Doubleday, Celestial Arts, Addison-Wesley, and many others.

    She has media coached people who have appeared on top national radio and TV talk shows, and publications.

    Susan has written for The San Francisco Examiner, Advertising Age, Bride’s, Complete Woman, The San Francisco Business Times, Bay Area Business Woman, Writer’s Digest, , and Sharing Ideas.

    She has been profiled in Salon Magazine, the San Francisco Chronicle, USA Today online, and Investor’s Business Daily.

    Through keynotes, seminars and individual and corporate coaching she trains clients to define and control their public image, handle any type of media interview, and create irresistible story ideas for producers, editors and news directors.

    6-figures!

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