On Thursday, April 5th, 2007 at 8PM EDT we spoke with Kate Siegel Bandos. Kate presented us with all the essential details of what should and shouldn’t go into a press kit, how to customize a press kit for your audience, online (virtual) press kits vs. physically mailed press kits, when to send them and how to follwup, and much much more!

A veteran of more than 30 years in book promotion, she was promotions director for Globe Pequot Press and publicity director for Pelican Publishing Company, Acropolis Books, and M. Evans & Company. Kate’s own company, KSB Promotions Dot Com wsureas formed in 1988.  Doug Bandos joined KSB Promotions just a few years later, adding to the firm his more than 25 years of experience in public affairs and advertising

Kate  has been a featured speaker and panelist at numerous regional and national conferences. She has spoken about book promotion and the importance of publicity at the PMA/BEA Publishing University, the National Small Press Book Publishing Institute, Mid-America Book Publishers Conferences, and the Favorite Recipes Press Conference.

[1] Listen to the PodCast! [2]