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Paul McNeese - Leveraging Your Book as a Brand Building Opportunity
On Thursday, March 8th, 2007 at 8:00PM, Irene Watson spoke with Paul McNeese, founder of Optimum Performance Associates, a consulting group that has been specializing in author and writer coaching, book editing, and book packaging for non-bookstore markets since 1994. Paul educated us on the nature of branding and how it applies to both authors and books. step-by-step how to build your brand, and the timeline by which you can measure results and success.
Paul has been a writer for more than 35 years and quite involved in the publishing industry as well. In 2002, he developed OPA Publishing, a publisher and packager of non-fiction e-books and “Print-on-Demand” hard-copy volumes of nonfiction for self-publishing authors and entrepreneurs. About two years ago, he expanded into fiction and now has over 60 titles in print. The company specializes in assisting both first-time and seasoned authors to self-publish and market their work. OPA Publishing also works with authors whose work has been published but has gone “out of print” for any number of reasons.
2 Responses to “Paul McNeese - Leveraging Your Book as a Brand Building Opportunity”
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April 4, 2007 at 2:12 pm
I have been anxious to listen to this podcast on branding, but even with the volume turned all the way up on both my pc and in MediaPlayer, I can barely hear a voice and definitely can’t make out what’s being said. Is there any way to get a more ‘listenable’ podcast?
April 4, 2007 at 2:51 pm
I’m re-uploading the file as we speak! I goosed up the global volume 60% which is as far as I can go without introducing distortion artifacts on the “loud” parts. Please let us know if this does anything for you and be sure to delete the old MP3 file first of course!